Founded in 2022 and with bases in Los Angeles, London and Saudi Arabia, Resala is a new film and TV production company dedicated to telling stories about Arab and Muslim history and experience.  It has recently secured initial funding to produce several projects


Sam Asi – Founder and director

Until recently, Asi produced and presented the BBC Arabic prime TV show, BBC Cinematic. He was also a member of the Hollywood Foreign Press Association, The owner of the Golden Globes awards, for 12 years.

He began his film career in 1997 at the Univesity College London Film society, where he made several short films. In 1999, he Founded the UK film network ukscreen.com and embarked on a career in film press career, during which he wrote a weekly column for  the London-based Pan Arab daily “Al Quds Al Arabi” and often commented on Hollywood and cinema on major outlets such as Al Jazeera news and The Guardian newspaper.

Asi holds a BSc in Physics, MSc in Medical Sciences and a PhD in Visual Neuroscience. His scientific work was published in prestigious periodicals.